Ep.071: 華航換名會更好? Is rebranding beneficial to China Airlines?

專輯:通勤學英語_精選詞彙播客 VOCAB 9月號
歌手: 通勤學英語



This article discusses the thorny issue of having a national airline named after another country. What to do and what will the cost be?

原文章討論: https://www.15mins.today/blog/ep-907-rebranding-is-beneficial-to-china-airlines

Vocabulary and Sample Sentences:

Prohibitive adj.: when a price is so high it causes people to not buy something

Was the cost of renovating the building prohibitive?
Is the La Ferrari prohibitively expensive?
Polarize v.: separate people into 2 camps with opposing opinions

Did the new passport design polarize the public?
Is politics very polarizing?
Rebrand v.: change the name of a product / company or how it is advertised

Can rebranding be effective in changing people’s opinions?
Is rebranding a guarantee for success?